Here’s one: Netflix uses Amazon infrastructure, competes with Amazon to deliver streaming video, and pays Amazon massive amounts of cash to handle its data. The fact that Netflix is forking over its data and cash to its competitor ought to raise eyebrows. And not only does Netflix seem to accept this arrangement, it promotes it.
Netflix has been a huge proponent of AWS since 2010, singing its praises on its blog, on stage and in the media. Netflix CEO Reed Hastings even keynoted the Amazon re: Invent cloud conference in Las Vegas this week and brought along 12 other executives to present. And, as its innovations indicate, Netflix has invested a metric ton of development work optimizing on Amazon’s infrastructure.
…producers inside the studios and out are taking the next step: going local. Instead of just adding a few foreign locations to the next American-made tentpole, filmmakers increasingly are making foreign-language versions of U.S. properties.
Reed Hastings has a dream. Actually, it’s more of an obsession. The Netflix CEO wants his streaming video service to become the next HBO, but without the hassle of a cable subscription. It’s a bold plan, and if Netflix can pull it off, it’ll change the way you watch TV.